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Blue Sky Meats (BSM) is looking ahead to greener pastures after delivering $1.5 million of added value in the first three months implementation of its three-year Strategic Plan.

Now heading into their new spring lamb season, the company was looking to expand its seasonal workforce to keep up with the challenging and rewarding demands of the industry.

A new look for Southland meat processor Blue Sky Meats will now see the company’s main brand called Blue Sky Pastures.

Chief Executive Todd Grave unveiled the brand to shareholders with a soft launch at this year’s AGM on August 8 at Bill Richardson Transport World in Invercargill.