A new look for Southland meat processor Blue Sky Meats will now see the company’s main brand called Blue Sky Pastures.
Chief Executive Todd Grave unveiled the brand to shareholders with a soft launch at this year’s AGM on August 8 at Bill Richardson Transport World in Invercargill.
Growth in all areas of the business, significant financial improvement and continued gains in procurement has Southland meat processor and marketer Blue Sky Meats running at a strong pace.
Traceability is the core value of the newly-launched Melrose Station lamb range by Blue Sky Meats, with the single-farm sourced produce set to offer locals an unmatched, authentic eating experience.
Southern meat processor Blue Sky Meats’ high-quality produce featured on the international stage as guests including New Zealand Prime Minister Jacinda Adern were served its lamb at a visit to the New Zealand Embassy in Beijing on Monday.